Over the years, I have come across numerous tools and products that has allowed me to streamline most of my processes and helped me IMMENSELY in growing my business. When I first started out, it had been a process of trial-and-error when it comes to tools and resources. Today, I will spare you the trouble – here is a roundup of my FAVE and FAB tools that you will surely find useful in growing your empire.

WEBSITE NEEDS

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FatCow Web Hosting – FatCow Web Hosting plan is a fantastic and reliable hosting service for both individuals and businesses. Also has a wide range of affordable web domains to choose from.
leadpages-logo
LeadPages – their beautiful, easy to use layout allows you to create high-quality landing pages and squeeze pages. Works for both WordPress and non-Wordpress sites. You can easily convert your subscribers into buyers using this.
optimizepress
Optimize Press – OptimizePress is a WordPress theme that includes dozens of landing page templates that are professionally designed and proven to convert, and easy to set up in a matter of minutes.
prettylink-logo
PrettyLink – if you are using WordPress, Pretty Link is a Plugin for that will allow you to create customized short links and enables you to track performance as well.
instapage
Instapage – Quick, easy to create and affordable landing pages for your personal and business needs.

LEAD MANAGEMENT AND EMAIL MARKETING

mailchimp
Mailchimp – I have tried countless email marketing programs but this one NAILS it. Their platform is easy to use and navigate, and can easily integrate to your favorite social media and affiliate management program.
insightly
Insightly – keep all your contacts, prospects, tasks, projects and more all in one place. It’s an easy, powerful and affordable online Customer Relationship & Project Management Software you will definitely love.
vcita
vCita – I am absolutely in love with this as it easily integrates to your website. Use it to capture more business online, and deliver amazing service.
timetrade
TimeTrade – for all your appointment setting needs. If you want a simple and easy to use tool that you can use to track and manage all your appointments, then look no further.
libsyn
Libsyn – this is where the Pretty and Profiting show is hosted. It offers the most complete podcast hosting and publishing services available – not to mention affordable (plans starting at only $5 per month).

SOCIAL MEDIA MARKETING

hootsuite
Hootsuite – Manage and automates your messages across various social networks and allows you measure results right off their dashboard. Great time saver and very efficient, especially for small businesses.
evernote
Evernote – I swear, if I would ask me that stranded-in-an-island-what-would-you-bring question, this is a definite hands-down. It is a place to collect ideas, write them down and the best part is, it syncs between all of your devices.
feedly
Feedly – is a personal space where you can organize your favorite blogs and publications and connect to the news, knowledge and ideas that matter to you. Best for content curation.
latergramme
Latergramme – If your business is on Instagram and would like to be more automated and efficient with your marketing, this tool is just what you are looking for. You can upload and schedule your Instagram posts from your computer or mobile phone, search and regram other Instagram posts and manage multiple Instagram accounts.

MARKETING MUST-HAVES

canva
Canva – This is one of my favorites. Canva makes design simple for everyone. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and so
99designs
99designs – If you feel like designing is not your slice of pie, then this is definitely a great resource for you. 99designs brings together people who can provide you with help in graphic design, including logo design and web design.
moo
Moo – Make sure you score that job in style with beautiful Business Cards, MiniCards, Postcards, Notecards, Letterheads, Stickers, Greeting Cards, Accessories, Flyers and a lot more. I personally use this and I love their designs!

SALES TOOLS

selz
Selz – selling products has never been easier. This no non-sense platform allows you to sell physical and digital products without the need for merchant accounts or programming.
stripe
Stripe – easy to use platform to get and make payments online.
square
Square – Square Register is the point of sale that takes care of digital receipts, inventory, and sales reports and provides valuable analytics and feedback—so you can focus on your customers.
udemy
Udemy – whether you are just starting in the space or is an already established thought-leader, this is the place you should be in. Udemy is a marketplace for online learning. It provides a platform for experts of any kind to create courses. You can also partake of their wide array of online courses for further learning.

BOOKS

Business + Marketing + Sales

How-to-Run-Your-Business-Like-a-Girl
How to Run Your Business Like a Girl: Successful Strategies from Entrepreneurial Women Who Made It Happen
In this book, successful business owner Elizabeth Cogswell Baskin gives readers the true nitty-gritty details of what it really means to start and run a business like a girl, including a narrative yet instructional look at how to build a business, action items that reinforce the ideas and strategies in the book, and start up short cuts that will help readers develop and execute their own business plans.
Smarter,-Faster,-Cheaper
Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business
Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory
No-B.S.-Trust-Based-Marketing
No B.S. Trust Based Marketing: The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World
Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today.
No-B.S.-Price-Strategy

No B.S. Price Strategy: The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity

Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price.

Sell-or-Be-Sold

Sell or Be Sold: How to Get Your Way in Business and in Life

Whether it’s selling your company’s product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind.

Likeonomics

Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful.

Leadership + Success

#GirlBoss

#GirlBoss

#GIRLBOSS includes Sophia’s story, yet is infinitely bigger than Sophia. It’s deeply personal yet universal.

The-21-Irrefutable-Laws-of-Leadership
The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You
If you’ve never read The 21 Irrefutable Laws of Leadership, you’ve been missing out on one of the best-selling leadership books of all time. If you have read the original version, then you’ll love this new expanded and updated one. Internationally recognized leadership expert, speaker, and author John C. Maxwell has taken this million-seller and made it even bet.
How-Successful-People-Think

How Successful People Think: Change Your Thinking, Change Your Life

A Wall Street Journal bestseller, HOW SUCCESSFUL PEOPLE THINK is the perfect, compact read for today’s fast-paced world. America’s leadership expert John C. Maxwell will teach you how to be more creative and when to question popular thinking.

The-10X-Rule

The 10X Rule: The Only Difference Between Success and Failure

The 10 X Rule unveils the principle of “Massive Action,” allowing you to blast through business clichŽs and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline.

The-Power-of-Self-Discipline
No Excuses!: The Power of Self-Discipline
No Excuses! shows you how you can achieve success in all three major areas of your life, including your personal goals, business and money goals, and overall happiness.
Nothing-to-Lose,-Everything-to-Gain

Nothing to Lose, Everything to Gain: How I Went from Gang Member to Multimillionaire Entrepreneur

Like many entrepreneurs, Ryan Blair had no formal business education. But he had great survival instincts, tenacity, and, above all, a “nothing to lose” mindset. This is an inspirational guide full of powerful stories and lessons and a road map for entrepreneurial success.

Money Mastery

Rich-Bitch

Rich Bitch: A Simple 12-Step Plan for Getting Your Financial Life Together…Finally

In RICH BITCH, money expert and financial journalist Nicole Lapin lays out a 12-Step Plan in which she shares her experiences, mistakes and all, of getting her own finances in order.

Creating-Money-Attracting-Abundance

Creating Money: Attracting Abundance

This step-by-step guide to creating money and abundance was given to Sanaya and Duane by their guides, Orin and DaBen. These wise spirit teachers have successfully helped thousands of people to manifest prosperity, find their life’s work, and fulfill their life purpose.

Money,-A-Love-Story

Money, A Love Story: Untangle Your Financial Woes and Create the Life You Really Want

Using client stories and her own saga of moving from $20,000 of debt to complete financial freedom by the age of 28, Northrup acts as a guide in your quest for personal financial freedom. She’ll teach you how to shift your beliefs about money, create a budget, spend in line with your values, get out of debt, and so much more.

A-Happy-Pocket-Full-of-Money

A Happy Pocket Full of Money: Infinite Wealth and Abundance in the Here and Now

In A Happy Pocket Full of Money, Gikandi explains that true wealth is not about having buckets of cash, but rather understanding the value within.

The-Million-Dollar-Secret-in-your-Mind
The Million Dollar Secret in your Mind
The Million Dollar Secret Hidden in Your Mind gives the formula for releasing your latent mental powers of visualization and affirmative thought to attain not only material riches, but the inner wealth of friendship, love, intellectual development, peace, and happiness.
The-Law-of-Divine-Compensation

The Law of Divine Compensation: On Work, Money, and Miracles

Marianne Williamson is a bestselling author (Return to Love, Healing the Soul of America), a world-renowned teacher, and one of the most important inspirational thinkers of our time. In The Law of Divine Compensation, she reveals the spiritual principles that help us overcome financial stress and unleash the divine power of abundance.

Personal Development

The-Alchemist

The Alchemist

Paulo Coelho’s masterpiece tells the mystical story of Santiago, an Andalusian shepherd boy who yearns to travel in search of a worldly treasure. Combining magic, mysticism, wisdom and wonder into an inspiring tale of self-discovery, The Alchemist has become a modern classic, selling millions of copies around the world and transforming the lives of countless readers across generations.

The-Four-Agreements

The Four Agreements: A Practical Guide to Personal Freedom

Rooted in traditional Toltec wisdom beliefs, four agreements in life are essential steps on the path to personal freedom. As beliefs are transformed through maintaining these agreements, shamanic teacher and healer don Miguel Ruiz asserts lives will “become filled with grace, peace, and unconditional love.”

Become-Who-You-Were-Born-to-Be

Become Who You Were Born to Be: We All Have a Gift. . . . Have You Discovered Yours?

Become Who You Were Born to Be is a blueprint for discovering your unique gift and using it to realize your personal and professional potential.

Everyday-Greatness

Everyday Greatness: Inspiration for a Meaningful Life

Best-selling author Stephen Covey and Reader’s Digest have joined forces to produce an extraordinary volume of inspiration, insight, and motivation to live a life of character and contribution.

The-Power-of-Intention
The Power of Intention
Dr. Wayne W. Dyer has researched intention as a force in the universe that allows the act of creation to take place. This book explores intention—not as something you do—but as an energy you’re a part of. We’re all intended here through the invisible power of intention. This is the first book to look at intention as a field of energy that you can access to begin co-creating your life with the power of intention.
Tapping-the-Power-Within

Tapping the Power Within: A Path to Self-Empowerment for Women

Written with IyanlaVanzant’s signature healing stories, this classic guide to uniting the will with the spirit teaches that only you have the power to make a change for the better. With chapters on basic breathing and meditation techniques, setting up a home altar, connecting with ancestors and guardian spirits, and the extraordinary power of forgiveness, this book is a perfect companion on the way toward the real you.

Courses for Bankable Brands

ghost_tweeting
Ghost Tweeting – Social Media Done for You
Let’s be real. Social Media Marketing is CRITICAL to the success of your business. You must have a strategic plan that gets you consistently in front of your target audience on the right platform. I also understand if you really just don’t have time to get it done yourself. Nika and her team are superb experts at getting your social media marketing ‘handled’.

guts
You Don’t Need a Job, You Need Guts

You know I LOVE working with new entrepreneurs, teaching them how to build a bankable brand FAST! So, I unabashedly recommend Ash’s program because her work is brilliant and it complements everything that I teach you as well. It’s a win-win for everybody.

***Disclaimer: Some of the product links on this page are affiliate links, and I will make a commission should you click and purchase them using these links. Please note that my experience with these products and companies are extensive and I am personally using them for my business. I am recommending them to you because I strongly feel that they can also make a difference to your bottom line. Please do not spend money on these products or services unless you feel that they can be helpful in building your own profitable empire.