Let’s save the small talk until tomorrow and get right into the pendulum swing of Superbowl LI – aka Superbowl 2017.
Great Idea 101 – Debut a new look when several million people will see it. Justin Bieber shows up dancing in a suit for the new Honda CRV commercial, which by the way, they were showing off their new look too.
The human and car got makeovers.
They both have the same philosophy:
Honda: Believe in your dreams.
Justin: #Belieber in your dreams.
This is the most normal I’ve seen Lady Gaga look. But, I had to think back to when she first hit the scene wearing meat dresses and what not, and then it donned on me that Nicki Minaj came on the scene the same way.
What’s this way called? Shock and Awe.
It got everybody’s attention and catapulted them both into household names. Something to think about with your business, product or service. Or, for your upcoming birthday party.
Shock and Awe honorable mentions include: Barack Obama, 50 Cent, Jersey Shore and Lil Kim
By the way, did anybody check and see if Lady Gaga is okay after the performance ending leap into the abyss?
Their commercial was simple and something we should all have by now – OUR OWN DOMAIN – before it’s gone.
C’mon people. It’s 2017. The world wide web is here to stay. Get with the program.
Sometimes, the message needs to be a simple reminder and squarespace did just that with their commercial.
Finally. We’re objectifying men in front of the whole world.
This change in narrative may have very well made this the most talked about commercial on my social media feeds. It’s such a drastic shift from the usual, that it made a point.
I would love to see Mr. Clean’s sales for Q1 2017.
How can you change the narrative in your brand to drive a point AND sales?
A lot of times, the smartest thing to do in your marketing is to ONLY talk to your people. As in, your already established fans and cult following.
This is exactly what the show ‘The Walking Dead’ did. A spiked (very lethal) bat, with spots of blood on the grass was all they needed to talk to their folks who know what the hell is going on with Neegan and his shenanigans.
By the way, get into this show.
VP Mike Pence
Since January 20, 2017, this country has felt like an episode of Punk’d, but yet and still our VP is enjoying Superbowl LI in a skybox in Houston, TX.
No further comments.
Quick question: What the FRANTZ?
Lesson here is – Don’t pump the brakes on the exact methods that are working for you.
Of course, the other factor that we may need to consider is whether or not Lady Gaga put a hoax on them…because they never scored again after her performance. Something to think about.
New England Patriots
Arguably the best comeback in history.
Arguably, the greatest quarterback to play this game of football.
But, let’s be clear. The team that was getting trashed before halftime, was a completely different team after.
Makes me think of these strategy questions that can be applied to any area in your life (including business) –
– what should I continue doing?
– what should I stop doing?
– what should I start doing?
Simple. Three questions.
You better believe that while Lady Gaga was jumping into no man’s land, that the Patriots changed what they were doing. Because: it wasn’t working. Simple.
Apply to your own life accordingly.