If you’re on Instagram, boring and being mundane is not allowed. The entire platform is built on being creative and visual. If you don’t have those 2 elements in place when you are posting and strategizing for your Instagram marketing, you are dead in the water with your rival. You have to be visual and you have to have stunning images on your profile to build your following and get engagement, which in turn, will make people want to get into your community and get into your list and eventually buy from you. Here are some highlights from today’s show:
1. Market research – you want to dig in to at least 15% of your followers. Follow them back if you feel that they are within your ideal client list because you can get ideas to what interests them and build your marketing strategies around it. You have to show how your expertise ties into your audience’s lifestyles (Tweet this) and if they work with you or buy something from you, their lives will be exponentially better.
2. Leverage your audience – not every brand should be on Instagram. (Tweet this) If you feel that your brand should be on it though, you need to be strategic on leveraging the hashtags that you use. Instagram hashtags is part of the game, and not just visuals.
3. Consider getting sponsorship opportunities – There are brands on Instagram that do this and they usually have an email address on their profile. It they are in alignment with your brand, you can consider making a strategic alliance with them and reach out to them. Ask them if they offer sponsorship opportunities.
4. Leverage your marketing efforts (Tweet this) – If you have, for example, a podcast interview or a guesting, you can use that to create a visual or graphic that you can post on Instagram.
5. Talk about your past – let other people know what you have been through in the past. Use hashtags like #ThrowbackThursday, as people are already searching for it. It can become a bit uncomfortable for some, because this can make them vulnerable, but people will love you if they are able to see the real you – the you even before your brand came to be.
Incorporate your brand story into your marketing (Tweet this) and one of the ways to do that is through visual contents in Instagram. Based on your content results, keep improving your photo and video posts. If a particular type of image drives tons of engagement, keep using those types of posts.