Earlier this year, I did a 2015 marketing trends forecast (I did an entire episode on it) and since we are in the 2nd quarter, I want to give an update on the 2015 marketing trends and how it is going. I just want to get into the points of what is actually happening:
1. Facebook – if you are in business and if you have not setup your Facebook funnel yet, then we need to talk because you are leaving tons of money on the table. You need to have a Facebook funnel and you need to grab targeted people into your marketing. (Tweet this) Targeted people = people you like to work with and people who like to work with you. Facebook ads are in high demand.
2. Google plus – is going away. I had high hopes in the past that Google plus would transform into a more user-friendly platform, but like many others, we believed in the game of being active on it because it is owned by Google (as you know, Google is the key of getting found on the web). The platform didn’t really have a brand plan that carved out into the market as what Facebook, Twitter and Instagram are doing and as a result, Google plus will be cremated.
3. Twitter – Twitter has a new ad model and I have been talking with my colleagues and they are absolutely loving it. Businesses really need to leverage on this platform.
4. Instagram – it is one of the platforms that I absolutely love and this is one of the platforms where you don’t have a choice but to be creative. Instagram has recently surpassed Twitter in the amount of monthly users and it’s really, really growing.
5. Linkedin – this is really heating up. We’ve been publishing our podcast show notes on Linkedin and we’ve been getting a lot of traction. If your target audience is also another business, then this platform is definitely for you. It’s a very niched place for you to find clients.
Wherever your clients are, be there and be there strategically, because your time is money. (Tweet this) This list of online trends might sound intimidating. In spite of your fears, go boldly forward. Wrapped up in success is always the risk of failure.