Fact: Getting your brand known to your target audience is the prerequisite to sales in your business. Because, without sales, your business is dead in the water.
It’s really that simple.
A great way for getting your brand known is through PR. For many entrepreneurs and small businesses, getting into the media seems similar to preparing to audition on The Voice (can you just imagine singing your heart out to the back of four chairs?!).
The good news is that it’s not. No matter how new or small your business is YOU can get featured in the media.
Let’s dig into how you can get started on making your brand famous.
First things first, is you must Formulate Your Narrative.
If you are a fan of Olivia Pope, fro the show Scandal, then you’ve already gotten great insight into how this can be done. On the show, when one of Olivia’s high-profile clients gets into a pickle, one of the first things she does is control the narrative of what the media will say about her client’s situation. This is powerful in helping her to resolve the problem.
Now, unlike the show, you won’t be controlling how your dirty laundry story is told by the media, but, you will share exciting news that’s happening with your company, such as any new product launches, an infusion of capital from angels or venture capitalists, milestones, etc.
*Let’s brainstorm. *
- Does anything about what you’re doing naturally respond with the time of the year (example: holidays), pop culture, or an event?
- Are you doing anything insanely different fro your competitors, or your industry in general?
- Are you doing something the same, although times have changed, but you have a great reason?
- What are any good reasons why you’re doing what you’re doing? i.e. What’s your Why?
- Have you reached any milestones faster than expected?
- How has your business or your industry surprised you?
- Have you made any discoveries about the people that love your services or products?
- Do you have a strong (and maybe unpopular) opinion or philosophy about something? Has this impacted your business in any way?
- What do you like about how you run your business?
- What’s your secret sauce?
As you can see, getting into the media, first starts with behind-the-scenes strategy. You want to dig in to what makes your business exciting and newsworthy.
Also, when you brainstorm, you’ll realize that your business is a lot more fun than you thought it was.
Stay tuned, we’re just getting started on how to make your brand famous.